The Last Dance
During the covid quarantine, I wrote a few ‘deep fake’ State Farm commercials that seemed like they were part of ESPN’s Last Dance Documentary. They blew up on Twitter and everyone commented on them from Patrick Mahomes to my mother who said she was no longer ashamed of me.
2021 Emmy, 2 Gold Andy’s, Cannes Lion, D&AD Wooden Pencil, 2 Gold Sports Clios, 2 Silver Sports Clios, Adweeks Ad of the Year (#11), AdAge Best of 2020, 8 One Show Shortlists, 4 ADC Shortlists, 3 Clios, and lots more awards here.
After the success of the first video. State Farm came back and asked us to make more. We did this in a matter of weeks, all remotely, before the last episode aired on ESPN.
Why my mother is no longer ashamed of me…
Featured in Adweek, Barstool Sports, AdAge, New York Times, Yahoo Sports, Sports Illustrated, Muse, Fast Company, USA Today and lots more.
“the stunt provided a welcome moment of levity in depressing times.”
“the first great non-COVIDvertising ad since the pandemic began”
“I will go so far to say that commercial was a billion times better than anything we’ve seen during the Super Bowl for quite some time.”
